The Process Racing Company was born out of love for family, active lifestyle, healthy competition and a passion for winning.
While BMX has been a lifelong passion, the Process Racing Company was developed during Covid 2021 when a father shared the cult film, Rad with his four childeren. Instantly, the youngest, at 4 years old, jumped up on the couch and declared, "I want to do THAT!" A few 'Me too's followed shortly behind. Since the best processes begin with strong foundations, it was of little suprise that a few weeks later we found ourselves at the nearest local BMX track, an hour away from home, volunteering at a track party to help get ready for their season opener. It was the first BMX race track any of us had ever seen in real life, and although we didn't get to ride the track that day, we were immediately hooked.
The idea of Process as a brand came about to help offset the cost of funding the, not so inexpensive, BMX journey along with showing the youth how to develop a brand and grow a business. For that reason, you'll find that a great deal of our content and products are created by kids on the team.
We believe the Process far outweighs the outcome.